"I wanted to crawl under the bed," Blige said (via Billboard). "It was a mistake, but I did it because I thought it was something that wouldn't come out like that. It was sold to us that I would be shot in an iconic way ... It hurt my feelings. It crushed me for like two days."
Blige is fresh off an appearance in "Rock of Ages," in which she plays the role of a stripclub manager. She was on Martinez' show to introduce her new artist, "Starshell."
After the ad debuted on TV, criticism came quickly and harshly. Some called the spot, which features Blige crooning about chicken snack wraps, "buffoonery" and racist.
The fast food giant then pulled the ad but said it was not doing so in response to criticism. Eventually, Burger King publicly apologized to Blige.
"I want to apologize to everyone who was offended who thought I would do something that was so disrespectful to our culture," Blige said on Hot 97. "I would never do anything like that. I thought I was doing something right."
Blige's interview with Angie Martinez is available above. They also discussing being at W.i.P. nightclub when the Chris Brown-Drake brawl broke out.Mary J. Blige sings of having no more drama, but the R&B songbird is embroiled in some controversy over her Burger King commercial. The spot debuted this week and instantly went viral, much to the chagrin of the black community who criticized the ad as stereotypical.
The commercial in question features the Queen of Hip-Hop Soul singing about the food chain’s savory chicken wraps, which some critics have called it “buffoonery.” As Black Enterprise states:
“The television spot, which featured Blige singing the ingredients to chicken wraps in a song reminiscent of a Top 40 hit (as a comical group of patrons Bankhead Bounce and Raise the Roof), had many reactions — mostly negative — from raised eyebrows to utter disgust, and reminded many of us that stereotypes of dancing, singing, and chicken-loving black people still remain prevalent in the hearts and minds of advertisers.”
The ad was originally posted on Burger King’s YouTube channel but was promptly removed, which some believed was because of the brouhaha, but not so says Burger King. “The Mary J. Blige advertisement was pulled off of the Burger King YouTube channel due to a music-licensing issue, which Burger King is in the process of resolving,” said the rep (via AdAge). “We expect to have the ads back up and on air soon.”
The commercial is part of an advertising campaign to show off Burger King’s new health-conscious menu options with the help of such celebs as David Beckman, Sofia Vergara, Jay Leno and ‘American Idol‘ judge Steven Tyler.
Blige has not said anything publicly about the ad, which is rumored to have netted her a lucrative $2 million check.
What do you think? Does Mary J. Blige’s Burger King commercial played into stereotypes or are people overreacting? Tell us in the comments below.